Southwest Airlines has long been a favorite among travelers for its customer-friendly policies, such as free checked bags and flexible travel credits. However, recent changes announced by the airline have left many loyal customers feeling frustrated and disillusioned. The decision to eliminate free checked bag fees removes a key benefit that set Southwest apart from its competitors. Additionally, the introduction of an expiration date on travel credits, which were previously non-expiring, further diminishes the airline’s appeal.
These changes, effective from May 28, 2025, mean that travel credits will now expire 12 months from the date of ticket purchase, with basic economy fare credits expiring in just 6 months. Coupled with plans to end the open-seating policy, these moves suggest a shift in Southwest’s strategy, aligning more closely with traditional airlines.
Customer reactions on social media reflect a growing dissatisfaction, with many questioning the remaining incentives to fly Southwest over other airlines. The introduction of these new policies signals a departure from the features that once distinguished Southwest as a customer-centric carrier, leaving some to speculate about what other changes might be on the horizon. As these adjustments take effect, travelers will have to reconsider their airline choices based on the evolving landscape of air travel services.
