With Halloween just around the corner and total spending on related expenses projected to reach $13.1 billion this year, the personal-finance company WalletHub today released its 2025’s Best Places for Halloween report, as well as expert commentary, along with fun and interesting stats about the holiday in its Halloween Facts infographic.
To help Americans decide where to spend the most spook-tacular time of year without frightening their bank accounts, WalletHub compared the 100 largest U.S. cities across 20 key metrics. They range from candy and chocolate stores per capita to Halloween party supplies stores per capita to share of potential trick-or-treat stops.
| Top 20 Cities for Halloween | ||
| 1. New York, NY | 11. Orlando, FL | |
| 2. Jersey City, NJ | 12. San Diego, CA | |
| 3. Los Angeles, CA | 13. St. Paul, MN | |
| 4. Chicago, IL | 14. Honolulu, HI | |
| 5. Las Vegas, NV | 15. Washington, DC | |
| 6. Miami, FL | 16. Laredo, TX | |
| 7. Anaheim, CA | 17. San Francisco, CA | |
| 8. Boston, MA | 18. Cincinnati, OH | |
| 9. Gilbert, AZ | 19. Hialeah, FL | |
| 10. Newark, NJ | 20. San Jose, CA |
Halloween Facts:
- $13.1 Billion: Projected Halloween spending in 2025.
- $4.3 Billion: Halloween costume spending in 2025.
- $3.9 Billion: Halloween candy spending in 2025.
- 15%: Share of parents who think 9 or 11 is old enough to trick-or-treat alone.
- More than half: Share of parents who help themselves to some of their children’s Halloween haul.
- $400 Million: Annual revenue generated by the Halloween attraction industry in ticket sales, with 53% of haunted houses supporting or being affiliated with a nonprofit organization.