In the Las Vegas Valley, a study by iSeeCars reveals that vehicles in certain colors depreciate more than others when it comes time for trade-in or resale. The analysis, which examined over 1.2 million model year 2022 used cars from August 2024 to May 2025, indicates that white cars experience the highest depreciation, losing 31.6 percent of their value, which translates to a $15,285 drop from the manufacturer’s suggested retail price (MSRP). Black and gray cars follow closely, with depreciation rates of 30.9 percent and 29.5 percent, respectively, equating to $14,915 and $13,230 losses from the MSRP.
The study highlights that white and black are the most common car colors, making them less distinctive and easier for buyers to find at lower prices in the used market. Blue and red cars also face significant depreciation, losing 29.3 percent and 28.5 percent of their value, respectively.
Conversely, certain colors exhibit lower rates of depreciation. Yellow cars lead in retaining value, with a 22.7 percent depreciation, followed by green, orange, beige, and gold. These colors, while less popular, are rarer in the used car market, potentially increasing their resale value due to limited supply compared to demand. This trend suggests that while bright or unusual colors may not be the initial preference for many buyers, their scarcity can enhance their market value over time.
