Mattel Inc. is launching the first-ever UNO Social Club at the Palms in Las Vegas, offering an immersive experience that brings the popular card game to life. This marks the beginning of a nationwide initiative to transform casual game nights into large-scale entertainment events. The launch includes a contest where the winner will enjoy a weekend in an UNO-themed suite at the Palms, complete with themed decor, a private bowling alley, and a personal game host. Participants can enter by posting a TikTok video using Mattel’s UNO Reverse Card filter and specified hashtags. The Las Vegas event is set to expand to other major U.S. cities, featuring UNO-themed drinks, tournaments, and photo opportunities.