Shaboozey will debut a new song, “Let ‘Em Know,” as part of Amazon Prime Video’s Thursday Night Football coverage this season.
The “A Bar Song (Tipsy)” singer partnered with Prime Video Sports for the track, which will be featured in the opening segment of Thursday Night Football and in a national marketing campaign. Snippets of the song can be heard in commercials rolling out Thursday, Sept. 4. The full song will premiere during the Green Bay Packers vs. Washington Commanders game on Sept. 11. “Let ‘Em Know” will lead into TNF Tonight and Thursday Night Kickoff each week on Prime Video.
This marks Prime Video’s fourth year streaming NFL games on Thursday nights.
“Our collaboration with Shaboozey has produced an incredible campaign that showcases Thursday Night Football as the ultimate fan experience,” Stacey Rosenson, head of U.S. sports marketing for Prime Video, said in a statement. “Shaboozey is the perfect artist to kick off TNF each week and reflects our commitment to capturing the energy of starting the weekend on Thursday nights.”
Composer Pinar Toprak’s original anthem, commissioned for the Thursday Night Football debut in 2022, will continue to serve as the broadcast’s theme music.
Shaboozey’s career continues to rise. “A Bar Song (Tipsy)” is the longest-running No. 1 by a solo artist on the Billboard Hot 100, holding the top spot for 19 weeks. His follow-up single, “Good News,” currently sits at No. 1 on Billboard’s Country Airplay chart.
“Let ‘Em Know” is not Shaboozey’s first connection with the NFL. He performed a three-song medley during the Detroit Lions’ Thanksgiving halftime show in November 2024, when the Lions played the Chicago Bears.
