Recently, Las Vegas residents noticed an unexpected resurgence of Cabbage Patch Kids billboards, sparking curiosity and nostalgia on social media. These billboards, promoting the iconic 1980s dolls, are part of a special campaign linked to the International Licensing Expo in the city. Xavier Roberts, the creator of Cabbage Patch Kids, expressed excitement over the campaign’s success in generating interest. Las Vegas has historical significance for the brand, having been a launchpad during gift shows over 45 years ago. The campaign is localized to Las Vegas, but there are possibilities for future pop-ups or retail installations to expand the brand’s reach.