Rapper BigXthaPlug has partnered with the Autism Society of America for a significant public service announcement (PSA) to promote autism awareness. As a father of a 6-year-old son, Amar, who has autism, BigXthaPlug, whose real name is Xavier Landum, shares his personal journey and insights. His collaboration with the Autism Society is part of the “Autism Is” campaign, aiming to bring attention to the realities families face.
For BigXthaPlug, Autism Acceptance Month is deeply personal, as it resonates with his family experiences. Celebrating his recent chart success with the hit song “All the Way,” his focus extends beyond music to raising awareness about autism. Amar, who BigX describes as seeing the world with purity and honesty, was diagnosed with autism at age four. Since then, BigX has been on a continuous journey of learning about the condition.
Discussing his involvement with the PSA, BigX emphasizes the importance of speaking up for Amar and other children with autism. He sees this as an opportunity to connect with and support other families navigating similar challenges, especially in communities where autism is less discussed.
BigXthaPlug candidly shares that learning about Amar’s autism has been an evolving process filled with appointments and research. He acknowledges the unique way he communicates with Amar, which goes beyond words to include gestures and energy. This experience has taught him to be more present and attentive, strengthening their bond.
The Autism Society of America describes autism as a complex, lifelong condition impacting various aspects of life. BigX’s PSA highlights the journey of living with autism, acknowledging its challenges and the need for understanding and support. Reflecting on his relationship with Amar, BigX appreciates the lessons of patience and love his son has imparted, prompting him to slow down and find purpose in his role as a father.
BigXthaPlug offers advice to other parents of children with autism, stressing they are not alone. He encourages parents to seek support, ask questions, and advocate for their children. Understanding that every child’s experience with autism is unique, he advises being patient, open, and consistently present in their lives.