Drake has given his Toronto mansion a winter-themed makeover as part of the rollout for his upcoming album, “Iceman,” set to be released May 15.
Photos posted on Drake’s official website show the entrance to his home, known as The Embassy, covered in artificial icicles and frost. The images also show his collection of luxury cars, a studio space with snow and ice decorations, and other rooms in the house, including the bedroom, pool, and kitchen.
Drake’s website features links to “Hotline Bling” merchandise and his Nike Nocta collaboration. Hidden within the site, fans can find the “Wick Man” instrumental from his “Scary Hours 3” mixtape.
This frozen theme extends to Drake’s public promotions. On April 12, he reserved frozen courtside seats at Scotiabank Arena during the Toronto Raptors’ final game of the season. Later, he displayed the album’s release date inside a large block of ice in downtown Toronto. Hundreds of fans gathered to chip away at the sculpture, prompting police to manage the crowd.
Drake, who serves as a team ambassador for the Raptors, saw his team eliminated by the Cleveland Cavaliers in the first round of the NBA playoffs on May 3. During Game 7, the Cavaliers played Kendrick Lamar’s “Not Like Us” in the arena, which appeared to be a jab at Drake and Raptors fans.
Following the victory, the Cavaliers posted an image online featuring the Iceman ice sculpture, replacing the album date with a “W” for win. The graphic read, “Internal Findings: Cavs W Detected in Core. Final Conclusion: Cavs in 7.”
“Iceman” marks Drake’s first solo album since “For All the Dogs,” which reached No. 1 on the Billboard 200 in 2023.
What kind of promotional stunt would get your attention for a new album?