With the costly holiday shopping season approaching and total spending projected to top $1 trillion, the personal-finance company WalletHub has released its 2025 Holiday Budgets by City report, complete with expert commentary. It also unveiled a free tool that gives WalletHub members personalized holiday budget calculations through Dec. 25.
To help shoppers avoid post-holiday financial strain, WalletHub analyzed more than 550 U.S. cities, factoring in income, age, and savings-to-expenses ratios to estimate the maximum holiday budgets consumers can reasonably afford.
| Cities with the Biggest Average Holiday Budgets | ||
| 1. Palo Alto, CA ($4,485) | 11. Fremont, CA ($3,574) | |
| 2. Mountain View, CA ($4,266) | 12. Frisco, TX ($3,491) | |
| 3. Newton, MA ($4,069) | 13. Livermore, CA ($3,439) | |
| 4. Flower Mound, TX ($3,941) | 14. Carmel, IN ($3,422) | |
| 5. Kirkland, WA ($3,866) | 15. Naperville, IL ($3,366) | |
| 6. Milpitas, CA ($3,702) | 16. Cambridge, MA ($3,347) | |
| 7. Sunnyvale, CA ($3,691) | 17. Somerville, MA ($3,330) | |
| 8. Santa Clara, CA ($3,690) | 18. San Mateo, CA ($3,313) | |
| 9. Redwood City, CA ($3,627) | 19. Pearland, TX ($3,277) | |
| 10. Bellevue, WA ($3,603) | 20. The Woodlands, TX ($3,265) | |
For the full report, please visit:
https://wallethub.com/edu/holiday-budgets-by-city/16912