South African pop sensation Tyla is set to release her highly anticipated new single, “Bliss,” on Friday, May 9, 2025. This marks her first solo release since her acclaimed debut album Tyla and its deluxe edition, Tyla+, in 2024 .
A Tease at Coachella
Tyla first introduced “Bliss” during her performance at Coachella 2025, captivating audiences with the unreleased track. The song, characterized by its smoldering melody and themes of deep emotional connection, left fans eagerly awaiting its official release . 3MusicTV
Visual and Promotional Elements
In anticipation of the single, Tyla shared a striking promotional image on Instagram, depicting her in a fetal position covered in sand crystals—a visual reminiscent of her Balmain sand-sculpted gown at the 2024 Met Gala .
Further intertwining her music with lifestyle branding, Tyla collaborated with Erewhon Market in Los Angeles to launch a limited-edition smoothie named “Bliss.” Priced at $22, the smoothie features ingredients like mango, coconut, and hibiscus tea. A portion of the proceeds supports 18twenty8®, a South African organization dedicated to empowering young women through education and personal development .(3MusicTV, Elite Daily)
Anticipation Builds
Fans can pre-save “Bliss” now, with the single officially dropping on May 9. As Tyla continues to blend her musical artistry with impactful initiatives, “Bliss” is poised to be another significant milestone in her burgeoning career.
For a preview of “Bliss,” check out Tyla’s Coachella performance snippet: